In Japan, emergency provisions delivered by subscription twice a year

Last month Yamory launched a subscription service for regular delivery of prepackaged emergency provisions in Japan.

It’s no real surprise to see emergency-oriented innovations coming out of Japan following the 2011 disaster there, and recently we came across yet another example. Ripe for pairing with Cosmo Power’s escape pods in fact, Yamory just last month launched a subscription service for regular delivery of prepackaged emergency provisions.

It’s not uncommon for consumers to buy a store of provisions in anticipation of the next emergency of course, but limited shelf lives mean that goods may be expired by the time the need arises. That’s where Yamory’s concept kicks in, with a plan that ensures nothing is ever more than six months old. Each package contains three days’ worth of supplies for one person, including items such as water, vitamins and toothpaste. Pricing ranges from JPY 5,000 for a half-year plan to JPY 26,000 for three years. The video below (in Japanese) outlines the concept in more detail:

 <p>非常食定期宅配サービス yamory from Yuki Furukawa on Vimeo.</p>

The subscription model has already been applied to countless other product categories, but expiration-prone emergency provisions seem to be a natural fit. An idea to bring to consumers in your part of the world? via springwise.com

Jim Woods is president and founder of InnoThink Group. A global management consulting firms specialized solely in helping organizations of all sizes in all industries catalyzing top line growth through strategic innovation and hypercompetition. Jim has over 25 years consulting experience in working with small, mid size and Fortune 1000 companies. He is a former U.S. Navy Seabee and grandfather of five. To arrange for Jim to speak at your next event or devise an effective hypercompetition strategy email or call us at 719-649-4118 for availability. Subscribe to our free innovation and competitive advantage newsletter.   Don't miss a single new business idea!

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Edison vs. Tesla: two Approaches by Scott Berkun

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Two heroes in the pantheon of inventors are Thomas Edison and Nikola Tesla. Of their many contrasts, a favorite was their divergent approaches for how to solve problems.

Edison is famous for his affirmations of hard work as the key ingredient in invention:

• “Genius is one percent inspiration and ninety-nine per cent perspiration”
• “I have not failed 700 times. I have not failed once. I have succeeded in proving that those 700 ways will not work. When I have eliminated the ways that will not work, I will find the way that will work”

It’s good advice. The idea for something is rarely the hardest part. Instead, it’s the willingness to work on the long list of little issues that must be solved to bring an idea to fruition (or the marketplace). In problem solving lingo, this kind of approach is called brute-force. You apply great energy to exhaustively try out every different alternative.

Tesla had a different approach. His intuitive understanding of the principles of science allowed him to think about problems in ways Edison either could not, or did not want to. Tesla wrote:

• “If Edison had a needle to find in a haystack, he would proceed at once… to examine straw after straw until he found the object of his search. I was a sorry witness of such doings, knowing that a little theory and calculation would have saved him ninety per cent of his labor.”

Both of them were right.

The best approach to problem solving is synthetic: to use the synthesis of both ways of thinking to serve you. You should be willing to apply brute-force, but also be willing to do thinking in advance to make solving a problem easier.

Decades ago, in my computer science classes, I recall a clear division among my programmer peers. When given a new assignment,  some would jump right in to writing code. I’d call them little Edisons. Others would put the keyboard away, and think for a while on paper. They’d sketch things out, and perhaps ask a question or two online. These were the little Teslas. Which are you? via scottberkun.com

Jim Woods is president and founder of InnoThink Group. A global management consulting firms specialized solely in helping organizations of all sizes in all industries catalyzing top line growth through strategic innovation and hypercompetition. Jim has over 25 years consulting experience in working with small, mid size and Fortune 1000 companies. He is a former U.S. Navy Seabee and grandfather of five. To arrange for Jim to speak at your next event or devise an effective hypercompetition strategy email or call us at 719-649-4118 for availability. Subscribe to our innovation and hypercompetition newsletter.   


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