Last month Yamory launched a subscription service for regular delivery of prepackaged emergency provisions in Japan.
It’s no real surprise to see emergency-oriented innovations coming out of Japan following the 2011 disaster there, and recently we came across yet another example. Ripe for pairing with Cosmo Power’s escape pods in fact, Yamory just last month launched a subscription service for regular delivery of prepackaged emergency provisions.
It’s not uncommon for consumers to buy a store of provisions in anticipation of the next emergency of course, but limited shelf lives mean that goods may be expired by the time the need arises. That’s where Yamory’s concept kicks in, with a plan that ensures nothing is ever more than six months old. Each package contains three days’ worth of supplies for one person, including items such as water, vitamins and toothpaste. Pricing ranges from JPY 5,000 for a half-year plan to JPY 26,000 for three years. The video below (in Japanese) outlines the concept in more detail:
<p>非常食定期宅配サービス yamory from Yuki Furukawa on Vimeo.</p>
The subscription model has already been applied to countless other product categories, but expiration-prone emergency provisions seem to be a natural fit. An idea to bring to consumers in your part of the world? via springwise.com
Jim Woods is president and founder of InnoThink Group. A global management consulting firms specialized solely in helping organizations of all sizes in all industries catalyzing top line growth through strategic innovation and hypercompetition. Jim has over 25 years consulting experience in working with small, mid size and Fortune 1000 companies. He is a former U.S. Navy Seabee and grandfather of five. To arrange for Jim to speak at your next event or devise an effective hypercompetition strategy email or call us at 719-649-4118 for availability. Subscribe to our free innovation and competitive advantage newsletter. Don't miss a single new business idea!
Rest assured that we won't share your email address with anyone - we hate spam, too!
Follow us on Twitter
Follow us on Linkedin
Follow us on Facebook
No comments:
Post a Comment