Mark my words. If not now, sometime in the next year or so your organization will be compelled to change in a way for which you have no precedent. What is particularly disconcerting is your adherence to orthodox management decision making practices, stoic innovation processes, and approaches to customer and employee relations that will provide you without any significant hope that you will be able to avoid irrelevance and painful restructuring.
You will have to respond by brining the same energy to innovative management that you bring to innovation processes. Considering the increasing pace of hypercompetition forward thinking leaders and managers will have to find relevance against the backdrop of dramatic upswings in technology, commoditization, uncertainty and complexity, and unpredictability. Only new approaches to managing employees and organizing talent to maximize value will companies achieve any form of competitive advantage. Those companies wisely responding to the realities of unsustainable advantages in a world of unpredictability will achieve competitive advantage.
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