Without A Nimble Competitive Advantage Design is Meaningless

It is really all about competitive advantage. Truthfully, designing and strategizing aren't that different. Both activities include methods to create a plan in order to achieve a specific goal. And design(-ing) goes into everything: isn't someone (designer or not) constantly creating something in an organization? Design is all around us, and there is no way around it. Of course, in this volatile age, it is encumbered upon designers to disrupt their fields and niche with insatiable products. Without a plan to innovate competitive advantage in design and strategy a product if you will, remains anemic at best where owners lament an ecnomoy laced with opportunity more than disruption.  

Since design is there to stay, the challenge really is about designing not well, but obsessivley well:

• Strengthening the significance of design strategy at the leadership level and throughout organizations
• Be competitive. Create designs that speed to market
• Create designs that are adaptive and responsive to change faster than competitors. 
• Applying its methods consciously and effectively during decision-making, problem-solving, and co-creation Talk to us about leveraging your capabilities.
• Including design in investment and optimization efforts
• Hiring design talent that can support change in culture and business models

Together with management, design should be an essential part of the overarching force of a holistic system and trickle through the entire organization. Designing right from the inception is crucial in achieving differentiation and a competitive advantage, wowing customers by engaging on an emotional level, and ultimately creating stakeholder value.

 

 

Note: Be different isn't enough today. You have to find something new to say and a better way of saying it. Jim Woods

 

Speaking 

As the CEO and founder of InnoThink Group, Jim can help your organization enhance the strategic innovation and competitiveness of your business policy and strategy, with an emphasis on increasing top line growth.  

If you’re interested in having Jim speak at your next event, simply use this form to send us your details and speaking requirements, and we’ll be in touch shortly. Or you may call us at 719-649-4118. Thank you!