(Please take a moment to visit our sponsors.)
CitéGreen is a site that rewards participants with points — redeemable for gifts and discounts — whenever they perform actions that are good for the environment.
CitéGreen is a site that rewards participants with points — redeemable for gifts and discounts — whenever they perform actions that are good for the environment.
There’s nothing like tangible rewards
to help motivate consumers to do the right thing, and protecting the
environment is no exception. Enter French CitéGreen, a site that rewards
participants with points — redeemable for gifts and discounts — whenever they
perform actions that are good for the environment.
To begin using CitéGreen, which is now
in beta, consumers simply register for free and indicate what types of actions
they’d like to have rewarded — carpooling or recycling, for example. Through
its partnerships with local communities and relevant agencies, CitéGreen then
accounts for each action automatically — for example, a microchip placed in
participants’ recycling bins is used to track the volume of materials they
recycle each week — and credits a corresponding number of points to users’
accounts. Participants can then compete with each other by comparing the number
of points they accumulate. They can also convert those points into rewards in
the form of discounts or exclusive gifts offered through Paris-based
CitéGreen’s local and national partners. CitéGreen claims that, on average, it
gives participants an extra EUR 200 of purchasing power per year.
There appears to be no end in sight to the
gamification trend, whereby everyday chores are converted into tasks with
rewards. What other activities could be gamified to encourage otherwise
reluctant members of the public? via springwise
(Please take a moment to visit our sponsors.)
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